Is This Web 2.0?
Web 2.0, Social Media, SEO, Web page optimization, Adsense, Google ads, HTML, RSS and a plethora of other acronyms and terms can all be vitally important to the success of any small business hoping to attract customers and leads from the internet. The problem is, how many business owners can dedicate the time and resources required to not only learn the lingo, but also how to best utilize it for their companies success?
This only gets compounded if their is no clear and dedicated internet marketing strategy for a business owner to follow and apply. Is it really important for you to have a Twitter account to make your business a success if you aren’t even aware of how to use Twitter? Podcasts are all the rage, but what do you say, how do you create one and how do you get it noticed? Without a web marketing strategy, you may never discover the answer to any of these questions, or worse yet waste your time on something that will either fail, or never achieve the traction you intended.
As potential clients and customers continue to abandon traditional methods of searching for businesses, like the Yellow Pages, and instead evolve to internet searches for products, information and advice, it’s more important than ever to get found on the internet! Just by getting found in local internet searches alone, the success of a small business can improve drastically, while not getting found can lead to potential failure.
Now, what if you could take getting found on the web to the next level? Imagine potential clients eagerly providing you with their names and emails so you now have a method to follow up with them, to be able to update them with promotions or sales and most importantly potentially increase your profits by adding incremental sales from clients you never knew existed? Would you be interested in extra profits?
These technologies have been around for ages, but they have usually been reserved for the tech savvy businesses or the companies with large marketing budgets, but now these abilities can be rolled out to even small businesses. Businesses just like yours!